ABOUT THE FOUNDER
NOOR ALOBAID
Seen was founded by Noor AlObaid, after years of working across events, partnerships, and community-driven initiatives in the region.
Through that experience, it became clear that many experiences were being approached in the same way — repetitive, transactional, and lacking a genuine connection to the people they were created for.
Seen was built to shift that approach, bringing a more human and thoughtful perspective to how experiences are designed and delivered — with a focus on creating work that is accessible and relevant to people across different communities.
With an emphasis on culture, untapped niches, and meaningful connection, the goal has always been to create experiences that feel intentional, inclusive, and worth coming back to.